Centric omni-channel soundtrack

Posted by on Feb 21, 2012 in Soundtracks | No Comments
Centric omni-channel soundtrack

I composed and recorded the soundtrack for a new Centric commercial, which was produced by NewMade. The video was shot in South Africa and deals with the omni-channel concept for retailers.

After receiving the storyboard, script and attending the meetings with Centric and NewMade, I started composing. It was clear that the first section of the video deals with problematic situations, therefore I introduced a theme which would emphasize this feeling, while not getting into a too depressive mood. During the recapitulation, the music would step back. Finally, the solution would pop up, introducing the same musical theme but now in a major key while also more uplifting.

Below you see some photos of the shoot, here you can watch the end result.